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Ridge System
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See what you'relosing each month.

Put in rough numbers. The answer updates as you type. It takes about two minutes.

Your numbers

We use this word in your results.

$

About how much one job is worth to you.

calls
calls

Most owners guess too low. Take your best real guess.

%
leads
people

We use this to count review requests.

Money you could win back each month

$7,459

That's $89,505 over a year.

Missed callsPeople who never call back
$5,300
Slow repliesWebsite leads that go cold
$1,559
Old customersPast customers who never hear from you
$600

7.8 hours a month

That's the time it takes to call people back, answer web forms, and ask every customer for a review by hand. Most owners don't have that time, so it doesn't get done.

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We'll send them right away, with what fixes each one. No strings attached.

Where these numbers come from

  1. Missed calls. 85% of people who reach voicemail never call back. Source: a 2024 study of 85 businesses in 58 industries by 411 Locals.
  2. Website leads. We count 40% as lost before a reply. Research cited by Harvard Business Review and MIT puts it at 40 to 78%. We use the low end.
  3. Old customers. We count 8% of past customers booking again when reminded. Research puts it at 20 to 40%. We use a low number on purpose.

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