Title: Privacy Policy | Ridge System URL: https://ridgesystem.com/privacy Description: How Ridge System collects, uses, and protects your personal information, including our use of the Meta Pixel. # Privacy Policy Effective date: October 14, 2026 Ridge System ("we", "us") is run by Nate Arkell in Kelowna, British Columbia. This policy explains what personal information we collect, why we collect it, and what choices you have. Questions? Email [nate@ridgesystem.com](mailto:nate@ridgesystem.com). By using our website or sending us your information, you agree to this policy. You can withdraw your consent at any time by contacting us. ## What we collect Information you give us directly: - Contact details you enter on our website, in our calculator, or in a Facebook or Instagram lead form. This can include your name, business name, email, phone number, and answers to short questions about your business. - Details you share when you book a call or talk to us by phone, text, or email. - Calls to our business line may be answered by an automated phone assistant. Calls may be recorded and transcribed so we can follow up accurately. Information collected automatically when you visit our website: - Basic usage data, such as pages you visit, where you came from, your browser and device type, and your approximate location based on your IP address. - Cookies and similar technology, including the Meta Pixel (see below). ## The Meta Pixel and advertising Our website uses the Meta Pixel, a tool from Meta Platforms (the company behind Facebook and Instagram). It tells us how people who see our ads use our website, records when someone sends us a form, and lets us show our ads to people who have visited our site. If Meta's Advanced Matching is turned on, details you type into a form on our site, such as your email or phone number, are scrambled (hashed) in your browser before being sent to Meta, so Meta can match the visit to an account. We never send financial, health, or government ID information. You can control the ads you see in your Facebook and Instagram ad settings, and you can block or delete cookies in your browser. To learn how Meta uses this data, see [Meta's Privacy Policy](https://www.facebook.com/privacy/policy). ## How we use your information - To respond to your request, such as a free audit, a demo, or a quote. - To contact you by phone, text, or email about that request. - To book appointments and send reminders. - To measure and improve our website and advertising. - To keep records the law requires. We do not sell your personal information. ## Texts and emails If you request something from us, we may contact you by text or email about it. Reply STOP to stop texts at any time. You can unsubscribe from emails using the link in the email or by contacting us. Message and data rates may apply. ## Who we share it with We share information only with service providers that help us run our business, and only as needed: - Meta (advertising and lead forms) - Twilio (calls and texts) - Retell (automated phone answering) - Resend (email) - Calendly (booking) - Google (email and spreadsheets) - Vercel (website hosting and privacy-friendly website analytics) - Our automation hosting providers Some of these providers store data outside Canada, including in the United States, where it may be subject to local laws. We may also disclose information if the law requires it. ## How long we keep it We keep your information only as long as we need it for the purposes above. Lead and contact records are deleted within 24 months of our last contact with you, unless you become a client or the law requires us to keep them longer. ## Your choices and rights You can ask to see, correct, or delete the personal information we hold about you, or ask us to stop contacting you. Email [nate@ridgesystem.com](mailto:nate@ridgesystem.com) and we will respond within 30 days. If you're not happy with how we handled your request, you can contact the [Office of the Information and Privacy Commissioner for British Columbia](https://www.oipc.bc.ca). ## Changes to this policy We may update this policy from time to time. The effective date at the top shows when it last changed. ## Contact Nate Arkell is responsible for privacy at Ridge System. Ridge System Nate Arkell Kelowna, British Columbia, Canada [nate@ridgesystem.com](mailto:nate@ridgesystem.com)